Both have purpose

Either simplicity or complexity of design, if executed properly, produce success regardless of which category of design they are integrated. Naturally, some designs of the visceral type are, by construct, simple (children's legos) while others are more complex (iPod Nano). This is not to say one design is better than the other; rather presence or absence of simplicity/complexity, among other qualities, affords differences in application and target demographic. Likewise, behavioral and reflective designs can observe either quality and be successful. The common broom, for instance, is generally categorized as a behavioral design--functionality is paramount. The broom is also simplistic. A fax machine, also a behavioral design, is complex by construct. Despite these differences both devices are designed well for their intended use regardless of simplicity or complexity.

Consumers are often wooed by added feature set. This observation is, in part, evidenced by the following:

"...There were two options, the regular TI-83 plus, and the TI-83 plus silver edition. The silver edition had more options and functions, and even though all I needed were the basic functions on the regular model, I still remember wanting the more expensive silver edition."
-Hannah

"I remember buying my phone because the features that it had looked very cool; it's feature included having two sides (One the actual the phone and the other the media part)...All the other phones seemed boring compared to the one I purchased."
-Ted