And some of the bottles are, special, sensuous, and colorful. People keep the empty bottles, sometimes refilling them with tap water, which, of course, demonstrates that the entire success of the product lies in its package, not the contents. Thus like wine bottles, water bottles serve as decorative additions to rooms long after they have fulfilled their primary purpose.Water, quite simply, is the covalent bond existing between two hydrogen and a singular oxygen. I would assume that above a certain level of purification, differences among brands is negligible. But purification level or technique is not why people often purchase a specific brand of water. Oftentimes something as trite as water is purchased based on packaging alone as certain package designs tug at our heartstrings, and those especially beautiful ones of niche market brands serve as long-lasting mementos. What emotional beings we are!
Norman's categorization of certain designs as visceral, behavioral, or reflective is quite useful. Norman clearly distinguishes among them in the text; each maintains distinct qualities that necessitate separate categorization. However, the term "reflective," used in one categorization, is a bit ambiguous. I think a better term would be "self-communicative" as designs of this type often communicate ideals of the self.
Designs for young children should incorporate the qualities of visceral design. In these developmental years, children are most engaged by colors, sounds, and shapes inherently appealing; they have yet to acquire taste for reflective design. Items for the mundane, everyday tasks should observe behavioral design--that is--function and usefulness must always come first, aesthetic later. We desire steamers and irons that function wonderfully; we don't want beautiful steamers and irons that function poorly, or worst yet don't work. In designing items for the self and the home, designers must incorporate reflective design principles as such items send messages of the self.
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